Meet specific goals
Your online store is responsible for sales. Your company socialmedia for customer communication. Your salespeople for H2H sales. What do you need a Landing Page for? These are micro websites created and designed specifically to fulfill a specific purpose. It could be a special promotion in your store or filling out a contact form.
Research marketing personae
Landing pages are capital to test different marketing communications depending on your audience. They allow you to approach your customers more personally and hit their needs directly. In this way, your online store can remain a universal sales site, and landing pages will support the sale of specific products.
Focus your attention
A website or online store, by definition, is the entirety of your offering. It is supposed to lead to sales. It's easy for customers to get distracted by your store's offerings or in the maze of services. With a landing page, you can focus customers' attention on the product you care about most. It is an ideal complement to sales funnels, especially with marketing campaigns on Facebook, Instagram or Google Ads.
