Planning to launch your own online store, you have surely noticed that the prices for building such a store can vary significantly. Some agencies offer their services from as little as 5 thousand zlotys, while others may demand as much as 50 thousand zlotys or more. Why such differences? What influences the fact that one online store costs so little, while another costs so much?
In this article, we will discuss the factors that determine the cost of building a store on PrestaShop and WooCommerce, as well as the differences between a cheap and a more expensive solution. Understanding these issues will help you make an informed decision that best meets the needs of your business.
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1. scope of functionality of the online store
One of the biggest differences between a cheap and expensive online store is the range of functionality.
- A 5K store is usually a simple design, based on ready-made templates and standard features. It can meet the basic needs of small businesses just starting out in e-commerce. Limitations? No advanced integrations or additional features.
- A 50K store is in a different league. You get a dedicated graphic design, customized functionalities and extensive integration with warehouse systems, CRM, ERP and even third-party payment platforms. Such a store is much more flexible and scalable, which is important when you plan to grow your business.
It is worth knowing that the functionality of a store affects not only its price, but also its conversion - a well-designed and optimized store can attract more customers and increase sales.
2 Agency working model
The cost of building an online store is also due to the agency's working model.
- Low-cost agencies usually operate in a more automated mode. One, at most several people work on the project, which means shorter turnaround time and lower costs. These agencies often use ready-made solutions, such as templates or popular modules, which can be quickly implemented in the store.
- More expensive agencies, on the other hand, are teams of specialists. Every aspect of the store - from graphic design, to UX/UI, to backend and frontend - is handled by separate experts. In large agencies, an entire team, including graphic designers, programmers, testers, SEO specialists and analysts, works on the project. This ensures that every element of the store is worked out to the smallest detail, but this also translates into higher costs.
In larger agencies, you'll also often find a project manager who coordinates the entire process and ensures smooth contact between you and the project team.
3. off-the-shelf modules vs. dedicated solutions
In low-cost online stores, agencies often use ready-made modules that can be quickly implemented. These are standard solutions that meet the needs of most users, but they have their limitations. If your store requires unusual features, ready-made modules may not be sufficient.
Dedicated modules and integrations, which are usually offered in more expensive projects, allow you to fully customize your store's functions. They are more flexible, secure and provide you with more control over the development of your store. However, creating dedicated solutions requires more work, time and resources, which directly affects the price of the project.
4. lead time and level of technical support
Another factor affecting the cost of building an online store is the lead time and the level of technical support.
- Low-cost stores are often created more quickly, but may require more self-reliance on the part of the customer once implemented. In such projects, technical support may be limited to basic assistance or be available for an additional fee.
- More expensive stores, on the other hand, come with ongoing technical support after implementation. Agencies offering more advanced solutions provide quick assistance in case of problems, as well as ongoing updates and optimizations, which is crucial for the stability and security of the store.
5. security and scalability
More expensive online stores are usually better protected against potential threats. High-quality coding, regular updates, and the implementation of dedicated intrusion prevention solutions make such a store much more resistant to hacker attacks and other technical problems.
A 50K store is also more scalable, meaning that it can be easily expanded with new features, products or integrations, without having to rebuild the entire structure. This is ideal for companies that are planning dynamic growth.
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Summary: What to choose?
The choice between a cheap and expensive online store depends primarily on your business needs and budget. If you are just starting out and don't need advanced features, a cheap store on ready-made modules may be sufficient for you. However, if you plan to grow your business and need a store that is tailored to your specific requirements, it is worth investing in a more advanced, dedicated solution.
Whichever option you choose, remember that a well-designed store is an investment that will pay off in the form of higher conversions, more customers and better online visibility.
Wondering which model is right for you? Get in touch with us! Our e-commerce agency specializes in building online stores on PrestaShop and WooCommerce, both for small businesses and large enterprises. We will be happy to help you choose the best solution for your business.
