How to improve sales on Allegro in the last quarter? Black Friday, holidays and sales growth

Introduction

The last quarter of the year is a time when sellers on Allegro face unique challenges - increased traffic, Christmas promotions and Black Friday. Michael from vSprint, with his extensive knowledge and experience, shares valuable tips on how to effectively manage sales during this hectic period.

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Key Points from the Interview

Special Promotions: Michael stresses the importance of skillful management of promotions, so as not to cut prices unnecessarily and burn through the budget.

Competition: Even during the period of increased promotions, competition remains at a similar level. The key is to find ways to stand out.

Budget Management: It is essential to selectively choose promotional programs to avoid spending on ineffective activities.

Common Mistakes: Michael points out common mistakes such as ill-considered price cuts and lack of strategic planning.

Personalizing Offers: Personalizing and suggesting products as gifts can significantly increase the appeal of offers.

Focus on Profit: Breaking down your assortment by potential sales and focusing on conversions is key to increasing profit.

Long-term Effects: Short-term promotional activities can have long-term effects, subject to strategic planning.

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Summary

The interview with Michael provides practical tips for Allegro sellers on how to effectively deal with sales challenges during the most challenging time of the year. Proper management of promotions, optimization of offers and strategic planning can bring significant benefits, both in the short and long term.