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Why do many stores make this costly mistake? How to do product descriptions.

Recently I wanted to buy a product at a store, and the salesman wouldn't sell it to me. Why? How? Well, the reason was that I was an amateur in the field, and the product sheet only presented a summary and dimensions. How would I tell from this information if this was what I wanted, or make a purchasing decision. Further, many sellers, largely in the dropshipping model copy as they fly product cards from wholesalers or other sellers. This carries a ton of risks and strongly affects the quantity and quality of sales. Amazingly, in this day and age where competition is formidable and vendors are fighting each other, such situations still occur. It's not "rocket science", just remember a few things - that's what this material will be about. I hope you will find it useful.

Recently, I wanted to buy a product at a store, and the salesman would not sell it to me.

Why. How? Well, the reason was that I was an amateur in the field, and the product sheet only presented a summary and dimensions. How would I tell from that information if that's what I wanted, or make a purchasing decision. Further, many sellers, largely in the dropshipping model copy as they fly product cards from wholesalers or other sellers. This carries a ton of risks and strongly affects the quantity and quality of sales. Amazingly, in this day and age where competition is formidable and vendors are fighting each other, such situations still occur. It's not "rocket science", just remember a few things - that's what this material will be about. I hope you will find it useful.

konrad szatkowski

Konrad Szatkowski

e-commerce analyst

Introduction

Creating an eye-catching product card is crucial to e-commerce success. The ideal product card not only informs, but also inspires and convinces customers to buy. Here are 10 rules to help you create the perfect product card.

1. get to know your customer

Understanding your customer's needs and preferences is the first step to creating an effective product charter. Knowing who the customer is, why they want to buy the product and what problems it is designed to solve allows you to create a personalized and compelling offer.

2. sell Emotions

People often buy emotions, not products. Your product cards should tell stories that resonate with customers' expectations and dreams, showing how the product fits into their lives.

3. excellent Photos and Video

High-quality photos and videos are essential to present your product in the best light. Show the product from different perspectives and in use so customers can better understand its value.

4 Delivering Value

Highlight the product's benefits and advantages by explaining how it solves customers' problems. Use clear and concise descriptions to highlight unique product features.

5 Opinions and Reviews

Add a customer feedback and reviews section to build trust and provide social proof of product quality.

6 Full Product Specifications

Include complete product specifications so that customers have access to all the information that can influence a purchase decision.

7 Q&A section

Enter a question and answer section to quickly address customer concerns and answer frequently asked questions.

8. SEO optimization

Make sure your product sheets are optimized for SEO to increase their visibility in search results.

9 Readability and Transparency

Keep descriptions clear and readable. Use subsections, lists and tables to make the information easier to absorb.

10. customer differentiation

Differentiate between determined customers and those who are still looking for inspiration. Tailor your communications and product presentation to both groups.

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Summary

The ideal product card is one that not only introduces the product, but also tells its story, builds an emotional connection with the customer and provides all the necessary information to support the final purchase decision. By applying these 10 principles, you can significantly increase the effectiveness of your product cards and thus support the success of your e-commerce business.

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