There have been significant changes in Poland's e-commerce industry in recent weeks that could affect the entire online seller community. Some of the most discussed topics are the BaseLinker price increase, the opening of AliExpress to Polish sellers and the publication of the latest report on e-commerce in Poland by Gemius. In this article, we will analyze these developments in detail and their potential effects on Polish e-tailers.
1. the Gemius Report on e-commerce in Poland 2023
Gemius has published the 12th edition of the report, which is a key source of information on the state of Polish e-commerce. Cooperation with Polish Internet Research and IAB Poland allowed us to present a comprehensive picture of the market, taking into account data from the #Mediapanel survey and the expertise of industry specialists.
Key findings of the report:
- 30 million Internet users in Poland - a figure that has not changed from the previous year.
- 78% of Internet users say they make online purchases, down 1 percentage point (p.p.) from last year, but up 1 p.p. from 2022.
- 75% of shoppers prefer to buy from Polish stores, while 35% choose to shop abroad - a 5 p.p. increase over last year.
- InPost remains the leader in delivery, chosen by 88% of shoppers. Despite this, the popularity of parcel machines fell slightly by 1 p.p. year-on-year.
- BLIK has seen a significant increase in popularity, becoming the most common payment method chosen by 68% of shoppers (+5 p.p. compared to last year and +10 p.p. as of 2022).
These figures show that Poles' shopping preferences are constantly evolving, and retailers need to adjust their logistics and payment strategies to keep up with rising customer expectations.
2. AliExpress opens up to Polish sellers
AliExpress, the platform owned by Chinese giant Alibaba, is expanding its operations in Poland. What does this mean for local entrepreneurs? For several weeks now, Polish sellers have been able to register and sell as companies from Poland, significantly simplifying the process of entering the platform compared to earlier years, when it was necessary to set up a foreign entity.
Why should you consider selling on AliExpress?
- Global reach - AliExpress is available in more than 100 countries and serves about 150 million users.
- Less restrictions - Compared to platforms such as Allegro or Amazon, AliExpress offers more flexibility in terms of rules and regulations.
- Local warehouses - As of 2021, AliExpress already has warehouses in Poland, which has significantly reduced delivery times and improved logistics for sellers and customers.
Although the shopping market on AliExpress is significantly different from Allegro, it can be an attractive option for manufacturers and importers to diversify their sales channels.
3. BaseLinker raises prices again - where to look for alternatives?
BaseLinker's price hike has caused a storm in the e-commerce community. However, BaseLinker, known for its extensive integration capabilities with various marketplaces, including the newly added AliExpress, has become less affordable for small and medium-sized sellers.
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What has changed in BaseLinker?
Subscription increases are argued by the introduction of numerous new features over the past year. Nevertheless, many vendors are now looking for alternatives. What systems might be considered as replacements for BaseLinker?
- SellRocket Enterprise - a dedicated OMS system instantiated and tailored for the customer. Read more about it here: CLICK.
- SellAsist - a system that offers a similar range of features, although it still struggles with stability issues.
- Apilo - a tool gaining in popularity, but its level of automation is still inferior to BaseLinker.
- IDEA Commerce - a stable platform, requiring adaptation to the specifics of the tool, but offering great flexibility.
Changing an e-commerce sales management system is not easy and requires a well-thought-out plan of action. It's best to start with an audit of the functionality of the tools currently in use to determine precisely which tools are crucial to the continued operation of the business. This can prevent unexpected problems after the migration.
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Bottom line: what do these changes mean for vendors?
The changes taking place in the Polish e-commerce market require sellers to constantly monitor the situation and adjust their strategies. BaseLinker's price hike, the growing role of AliExpress in Poland and changing consumer preferences mean that e-tailers must be flexible and open to new opportunities.
To prepare for the challenges ahead, it's worth investing in an in-depth market analysis, looking at the tools available and considering expanding sales channels. AliExpress can be an interesting option for sellers looking to expand beyond the Polish market, while choosing the right management system, such as Apilo or IDEA Commerce, will help maintain operational efficiency.
