Introduction
E-commerce is a rapidly growing industry that has been changing the way we shop for years. In Poland, one of the leaders in this market is Allegro, the country's largest shopping platform. Allegro is not only changing the way Poles shop, but is also significantly impacting the country's economy. Based on the latest "Allegro Influence Report," we can see just how widespread the platform's impact is on various aspects of economic and social life, with a special focus on the benefits for sellers.
Sales Growth and Vendor Support
Allegro is a key partner for sellers, especially small and medium-sized businesses. In 2023, the value of revenue of sellers on Allegro was more than 54.7 billion zlotys. The platform enables nearly 150,000 sellers to sell, who can grow their businesses thanks to access to a huge customer base.
One of the key elements supporting sellers is the Smart! program, which has saved customers 8.6 billion zlotys in shipping costs since 2018. Allegro has covered 2.3 billion zlotys in delivery costs under the program, which has significantly reduced operating costs for sellers and made them more competitive. As a result, about 90% of deliveries are made within two business days, increasing customer satisfaction and loyalty to sellers.
Stability and Expansion
Despite a stable 39% share of the Polish e-commerce market for the past four years, Allegro is not resting on its laurels and is actively looking for opportunities to expand abroad. In 2023, thanks to the launch of the Allegro.cz platform, foreign sales of Polish sellers increased tenfold. In February 2024, Allegro also launched the Allegro.sk platform in Slovakia, which opens new markets for Polish entrepreneurs and increases their export opportunities.
Benefits for Vendors
For sellers using Allegro, the platform offers a range of tools to support sales and business development. Through advanced technologies, sellers have access to market analytics and data to help them optimize their listings and increase sales. In addition, Allegro shares knowledge through various educational programs, webinars and training courses, allowing sellers to continuously improve their skills and sales strategies.
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Summary
The report shows that Allegro is not only an e-commerce leader in Poland, but also an important factor in supporting the country's economic development. With its technological innovations, support for sellers and attention to customers, Allegro significantly improves the quality of life for millions of Poles. Expansion into foreign markets opens up new opportunities for Polish sellers, which is particularly important in terms of stable share of the domestic e-commerce market. In the future, the platform plans further development and investment, which will bring even more benefits to the Polish economy and sellers.
