How to advertise your business and online store for FREE on Tik-Tok? - CaseStudies and figures

Introduction

In today's world, social media is a key part of any business' marketing strategy. TikTok, with its huge potential for organic reach, offers unique opportunities for online store owners. In this article, I will share my experiences and lessons learned from several weeks of promoting 3D printing accessories on TikTok. I will present how, with no marketing budget, using only my hobby and smartphone, I managed to reach a wide audience.

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Strategy on TikTok

My strategy was based on a few simple assumptions:

1 Use of free time: My activities on TikTok were carried out after work hours, as a form of relaxation and a break from daily responsibilities.

2 Minimizing time and resources: All materials were created and edited on a smartphone, greatly simplifying the process.

3. sharing passion: the centerpiece of my tiktoks was my hobbies - 3D printing and DIY, which allowed for authentic and engaged content.

4 Regularity and dynamism: I tried to publish regularly, responding to current events and audience needs, which helped build reach.

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Results

Within a few weeks, I saw significant interest in my content. We generated 225,000 impressions and reached 185,000 viewers. TikTok proved to be a platform where even simple product presentations can generate high engagement. The added value of my materials lay in the authenticity and passion with which I shared my interests. Moreover, I was able to establish direct contact with potential customers, which translated into interest in my online store.

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Conclusions and guidance

Reach on TikTok is unpredictable: The platform's algorithm sometimes promotes less expected content, which shows that any material has a chance of success.

Interaction is key: Comments, shares and likes are important to increase reach. Expressing your own opinions and leading discussions increases engagement.

Every video is important: Treating each video as a separate project and avoiding dividing content into too many short videos works best.

Ads on TikTok are effective and inexpensive: Despite the focus on organic reach, test ad campaigns have shown that even a small budget can yield significant results.

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Summary

TikTok offers unique opportunities for promoting products and services, especially for new and growing businesses. My experience shows that authenticity, passion and regularity are the keys to success. Even without a large marketing budget, you can build an engaged community and reach potential customers. If you run an online store and are looking for effective ways to promote yourself, TikTok can prove to be a valuable tool in your marketing strategy.

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