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Marketing just before the holidays? Doing ads on BLACK FRIDAY and for given occasions doesn't always pay off!

A brief follow-up to the last material with Michael about Allegro Ads. This time we'll go over the topic of promotions on online stores ๐Ÿ›’, Google Ads, Facebook Ads. Especially during Christmas ๐ŸŽ„, Black Friday ๐Ÿ–ค, Cyber Monday ๐Ÿ’ป and all the other shopping magnets ๐Ÿงฒ. Is this a period where we especially need to focus on the advertising budget ๐Ÿ’ธ and pack cash into all the forms of marketing we have available on the market? ๐Ÿค” As always, it depends.... ๐Ÿคทโ€โ™‚๏ธ๐Ÿคทโ€โ™€๏ธ Often, however, we lose ourselves in this and look only at sales increases ๐Ÿ“Š and profit escapes us ๐Ÿ’จ. Eventually when we sit down to summarize the year ๐Ÿ“…, we suddenly find that we didn't make that much money at all ๐Ÿ’”. Quite a common trap for sellers. Just as you want to make money from your customers ๐Ÿ‘ฅ, everyone offering you advertising services wants to make money from you ๐Ÿ’ผ. The circle is closing, so you need to approach everything with a fair amount of reserve ๐Ÿ”„โš ๏ธ.

A brief follow-up to the last material with Michael about Allegro Ads. This time we'll go over the topic of promotions on online stores ๐Ÿ›’, Google Ads, Facebook Ads. Especially during Christmas ๐ŸŽ„, Black Friday ๐Ÿ–ค, Cyber Monday ๐Ÿ’ป and all the other shopping magnets ๐Ÿงฒ. Is this a period where we especially need to focus on the advertising budget ๐Ÿ’ธ and pack cash into all the forms of marketing we have available on the market? ๐Ÿค”

As always, it depends.... ๐Ÿคทโ€โ™‚๏ธ๐Ÿคทโ€โ™€๏ธ Often, however, we lose ourselves in this and look only at sales increases ๐Ÿ“Š and profit escapes us ๐Ÿ’จ. Eventually when we sit down to summarize the year ๐Ÿ“…, we suddenly find that we didn't make that much money at all ๐Ÿ’”. Quite a common trap for sellers.

konrad szatkowski

Konrad Szatkowski

e-commerce analyst

Introduction

Traditional marketing and sales channels such as marketplaces and online stores, while effective, do not exhaust the full potential of reaching business customers. In the face of increasing competition and changing audience expectations, B2B companies must look for new and innovative ways to promote their products and services. Here's how to sell more effectively using non-traditional methods.

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1 Understanding the B2B Market

Business customers are looking not just for products, but for solutions to their specific problems. This requires a deep understanding of their needs and challenges, and tailoring marketing communications to meet those requirements. Building strong, long-term relationships based on trust and understanding is key.

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2. use of Social Media

Social media offers a platform to build brand and trust through engaging content. For B2B companies, LinkedIn, Twitter and even Instagram can be channels to share industry knowledge, case studies and customer success stories, which builds brand authority.

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3. personalization of Communications

Personalization in B2B customer communications translates into higher engagement and better sales results. From mailing list segmentation to personalized offers to website content, all can be tailored to a specific audience, increasing the effectiveness of marketing efforts.

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4 Building Trust and Authority

Expertise and trust are foundations in B2B relationships. Publishing white papers, industry reports, and participating in conferences and webinars are ways to demonstrate your expertise. Supporting customers with advice and technical support also reinforces the perception of the brand as a trusted partner.

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5. innovative Sales Channels

Exploring new, often niche distribution channels can open the door to audiences that were previously difficult to reach. This can include strategic partnerships, direct sales through industry events or even exclusive offers to select customer segments.

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Summary

Exploring new marketing methods and channels in a B2B context is not just an option - it has become a necessity in a rapidly changing business environment. Personalization, social media engagement, building trust and exploring innovative distribution paths are the keys to successfully reaching and convincing business customers. To maintain a competitive edge, companies must be ready to constantly adapt their strategies to the changing marketing landscape.

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