Hanof GMS - website for laser measurement services
Our task was to create an online presence that reflects the technical sophistication and reliability of Hanof GMS services, while ensuring ease of use and accessibility to information.
Our task was to create an online presence that reflects the technical sophistication and reliability of Hanof GMS services, while ensuring ease of use and accessibility to information.
We began our work by identifying project assumptions. We followed up with detailed market research and interviews with potential clients. We also conducted a market and competitive analysis to assess what other companies offer, what technical information they present on their websites, and what their value proposition is.
Interviews with Jan and research into general trends allowed us to understand the company's customer profile. They tend to be 30-40 year olds, well-versed in technology, who are looking for a service provider with high technical competence. They prefer a simple design style, which they associate with higher quality and better service. The goal of the target group is to find and contact the best service provider. Their motivations include reducing machine repairs, prolonging machine operation and reducing energy consumption. Frustrations stem from the difficulty of finding a company in their area, having to contact many companies, most of which operate overseas and have poor logistical support.
Most websites in the laser measurement industry have case study and benefit sections that explain why an investment in laser measurement is essential. We also noticed that many of Hanof's competitors provide technical data in the form of complicated PDF files that are difficult to understand. After clearly defining the main objective, we began the process of creating a low-fidelity wireframe that is easier to review and iterate on paper.
We then identified key design elements and created a medium-fidelity prototype in Figma. The end result of many iterations was a fully functional design made in Webflow. After the first iteration, we started user testing. We collected comments and conclusions from each test, continuing to create more versions of the prototype until we were confident that customers would easily use the system, understand everything and no new problems would arise.
The logo was inspired by the laser measurement method of operation, which was later used to create a unique visual identity. Distinctive shapes, such as buttons and images with 45-degree corners, make it easy for users to recognize the brand.
The mark is also used as a decorative element in the most important headings on the page. Reducing the amount of information on the page allows the use of white space and increases the size of the typography. The illustrations we created in 3D help understand what equipment the company uses and what industrial machines are measured with lasers.
Our analysis of the competition and the market provided valuable insights that enabled Hanof GMS to stand out from other companies offering similar services. By simplifying technical data and presenting it clearly, we made it easier for potential customers to understand and evaluate the services we offer.
This strategic approach has not only improved the accessibility and comprehensibility of the Hanof GMS offering, but has also contributed significantly to increased interest and inquiries, which has directly increased sales and brand recognition in the market.
We don't sell PV, we won't pester you with unnecessary phone calls if you don't want us to. We always try to provide value to our potential customers.
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